Steve Blank Teaches Entrepreneurs How To Fail Less

While secretly wanting to be an entrepreneur but working at Electronic Arts, I would sometimes sneak out early and jet to Stanford campus to crash Steve Blank?s entrepreneurial lecture series. Steve literally wrote the book on customer development with "Four Steps To The Epiphany" and now he?s back again co-authoring a 500-page reference guide with Bob Dorf called "The Startup Owner?s Manual". If you don?t know Steve or his blog, he?s a founder eight times over who teaches at both Stanford and Cal Berkeley. His insights and association with Eric Ries laid the foundation for ?The Lean Startup? methodology and I was fortunate enough to interview him last week at Startup Grind.

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